2012/11/psy-passes-bieber-gangnam-style.html Until two days ago, someone told me I was the most famous Korean in the world. Secretary-General Ban Ki-moon attempted it. Each day, Gangnam Style is still being watched between 7 and 10 million times." The dance has led to thousands of copycat videos being posted online, each with their own version of it. It said: "The video has been a massive hit at a global level unlike anything we've ever seen before. A statement from YouTube Trends called the rise in popularity of the video as "unprecedented". It took just five months to reach the 800-million mark, over two years quicker than Bieber's song. At this point, everything slows and a slow decline begins.Gangnam Style first appeared on YouTube in July.
The spike in traffic and views of the video caused YouTube Trends to write a post on Gangnam Style, making it their Video of the Month in terms of views and likes (Aug 7).Celebrity support via tweets, from the likes of Katy Perry and Josh Grogan, came much later into the campaign, but when they did they gave a further push in the video views.The very final peak was when Guinness World Records issued a release relating to Psy breaking all known records for the number of views that the video has had.
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The next big push came via Gawker, which wrote a story on the song and video that generated 19,00 Facebook Likes/Shares for the article (July 30) which was followed by articles in Billboard, Huffington Post, and TV news pieces from CNN and Sky News.
/cdn.vox-cdn.com/assets/1786495/screenshot-20121124-145912.png "gangnam style video")
An article in Gizmodo on July 26 followed by a feature in Telegraaf in Holland (July 27) caused a slight upward trend in video views. Media outside Korea was slow to pick up on the video. The video went on to debut at number one in the Korean music charts. On day one, the YouTube video had received over 500,000 views. It was proceeded by two tweets from the twitter account associated with American based, a celebrity and music gossip site focused on the Korean music industry. Stage 3: The CoverageKey milestones in the release of the video show various points during the rise, plateau and eventual decline in Gangnam Style popularity. YG knew that its YouTube subscriber numbers alone would mean that it would get high volumes of views from day one. These seeding platforms were vital to its efforts. Its main artists also, as is expected, have Twitter accounts, mainly being used to push information to high follower numbers. A deal announced with record label Scooter Braun was also brokered in advance, and planned to be announced at the right, strategic, time, so as to give the campaign a further boost.The company also invested in organically growing an engaged audience, so that when the right song came along, they had a large platform on which to seed the campaign to ensure maximum exposure and a surefire online hit.In addition YG's seeding platform, pre-Gangnam, it had around 2.5 million subscribers to its various YouTube channels and had achieved in the region of 1.6 billion views of musicians’ videos across those channels.
Stage 1: The Set-UpDriven by the record label behind Psy (the star of Gangnam Style), YG Entertainment, the video formed part of a wider business goal to push into the US and UK music industry.The report found that YG Entertainment had spent a significant amount of time, before the song came along, setting up an office in America and exploring partnerships with artists such as Will.i.Am.
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